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The Latin American gaming market is on the move, and this is the right place for you as a professional to find relevant information. In this section, you’ll find exclusive articles from gamescom latam Beyond the Game, with updated data and analysis on consumers, platforms, and purchasing behavior. Content developed to help you generate strategic insights and drive better results.
The global gaming market in 2026: what changed, what accelerated, and why Latin America matters more than ever
Latin America has 372.3 million players and 170.9 million payers, generating US$ 8.3 billion in revenue with a projection of US$ 9.7 billion by 2028. Mobile leads with US$ 4.4 billion, but console and PC are advancing strongly. In Brazil, 75.3% of the population plays digital games, Generation Z is the majority, and women represent 52.8% of the audience. Understanding this profile is the first step to operating in the region, and gamescom latam is where this data and these connections come together.
The value of an international event for business in the gaming industry
Latin America has 372.3 million players and 170.9 million payers, generating US$ 8.3 billion in revenue with a projection of US$ 9.7 billion by 2028. Mobile leads with US$ 4.4 billion, but console and PC are advancing strongly. In Brazil, 75.3% of the population plays digital games, Generation Z is the majority, and women represent 52.8% of the audience. Understanding this profile is the first step to operating in the region, and gamescom latam is where this data and these connections come together.
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