Latin America has 372.3 million players and 170.9 million payers, generating US$ 8.3 billion in revenue with a projection of US$ 9.7 billion by 2028. Mobile leads with US$ 4.4 billion, but console and PC are advancing strongly. In Brazil, 75.3% of the population plays digital games, Generation Z is the majority, and women represent 52.8% of the audience. Understanding this profile is the first step to operating in the region, and gamescom latam is where this data and these connections come together.
