Quick summary:
Latin America has 372.3 million players and 170.9 million payers, generating US$ 8.3 billion in revenue with a projection of US$ 9.7 billion by 2028. Mobile leads with US$ 4.4 billion, but console and PC are advancing strongly. In Brazil, 75.3% of the population plays digital games, Generation Z is the majority, and women represent 52.8% of the audience. Understanding this profile is the first step to operating in the region, and gamescom latam is where this data and these connections come together.
A growing region with its own consumer behavior
When analyzing the games market in Latin America, revenue figures tell only part of the story. For companies looking to expand their operations, the real differentiator lies in understanding consumer behavior: who plays, which platforms they use, how they engage with games, and what drives their purchasing decisions.
According to the Newzoo Global Games Market Report 2025, Latin America has 372.3 million players, growing at 4.5% per year. Of these, 170.9 million are payers (+5.3% per year), representing 46% of the total base. The average spend per payer is US$ 48.5 per year, a figure that reflects both the region’s purchasing power and the room for growth in monetization.
The region’s total revenue reaches US$ 8.3 billion in 2025, with expectations of reaching US$ 9.7 billion by 2028, representing an average annual growth of 5.5%.
This growth is driven primarily by mobile, which accounts for US$ 4.4 billion in revenue and grows at 7.8% per year, while console and PC remain relevant, each generating approximately US$ 2 billion.
| Platform | Estimated revenue (2025) | Annual growth |
|---|---|---|
| Mobile | US$ 4.4 billion | +7.8% |
| Console | US$ 2.0 billion | +6.7% |
| PC | US$ 2.0 billion | +3.3% |
Source: Newzoo Global Games Market Report 2025
Who is the Brazilian gamer
Brazil is the largest games market in Latin America, which makes understanding the Brazilian consumer profile essential for any regional strategy. The Pesquisa Game Brasil 2026 (PGB), conducted with 7,115 respondents aged 16 to 55 across all Brazilian states, provides a detailed portrait of this audience.
According to PGB 2026, 75.3% of Brazilians play digital games. The most notable finding, however, is the role of games in the entertainment routine: 86.7% of players consider games one of their main forms of leisure, and 80.7% identify them as their primary one.
The demographic profile also provides strategic insights. Generation Z (aged 16 to 29) is the majority among players at 36.5%, surpassing Millennials (33.7%) for the first time. Women represent 52.8% of the audience. Mobile remains the preferred platform (44.1%), followed by console (24%) and PC (21.1%).
Across Latin America as a whole, PGB Latam 2026, with 7,202 respondents from Argentina, Chile, Colombia, Mexico, and Peru, shows that Gen Z represents 47.5% of players in the region, reinforcing the trend of a younger market.
The ecosystems gaining ground
Beyond understanding who plays, it is important to track where they play. Newzoo identifies significant growth in specific ecosystems across Latin America between 2022 and 2025: the Epic Games Store recorded the highest CAGR in the region at 13.7%, followed by Steam at 10.6%.
On mobile, Android has 238.2 million players, while iOS accounts for 59.6 million. On console, PlayStation reaches 53 million players in the region. These figures indicate that the distribution ecosystem is diversifying and that entry opportunities extend beyond traditional platforms.
What this data means for companies looking to enter Latin America
Entering the Latin American games market requires more than localizing a product or adapting a campaign. It demands an understanding of regional behavior, identification of the most relevant channels, and building connections with the right players.
The diversity of the audience, the growth of digital platforms, and the strength of a new generation of consumers create opportunities for publishers, developers, brands, technology platforms, and companies looking to position themselves in this ecosystem.
In this context, gamescom latam serves as a strategic platform for companies seeking access to the Latin American market. The event brings together professionals from across the games value chain, offers business opportunities through B2B connections, and concentrates content and data that help companies turn market intelligence into real opportunities.
gamescom latam is where global companies, regional talent, and one of the fastest-growing gaming communities in the world come together. Click here to express your interest in the 2027 edition, taking place 22 to 25 April at Distrito Anhembi.
Frequently asked questions
Why is it important to understand the Latin American gamer profile before entering the market?
Because Latin America has a consumer profile with distinct characteristics: Generation Z is the majority, mobile leads in penetration, but console and PC are growing above average. Strategies that work in North America or Europe may not directly apply here.
Why is mobile the dominant platform in Latin America?
Mobile accounts for US$ 4.4 billion in revenue in the region, growing at 7.8% per year. This is due to smartphone accessibility and the income profile of the population, which finds in mobile the primary gateway to digital gaming.
Why is Generation Z strategic for the games market?
In Brazil, Gen Z represents 36.5% of players, and across LATAM as a whole, 47.5%. This generation has distinct consumption behaviors, platform preferences, and attitudes toward monetization compared to Millennials, requiring specific product and communication approaches.
Why track the growth of ecosystems like Epic Games Store and Steam in the region?
Because these ecosystems are growing at double-digit rates in LATAM (CAGR of 13.7% and 10.6%, respectively), indicating that the PC market is diversifying and new distribution platforms are gaining relevance among the regional audience.
Why is gamescom latam an opportunity for companies looking to enter the Latin American market?
Because the event brings together in a single space the most up-to-date market data, a B2B matchmaking platform, and the presence of key professionals and companies in the sector. For those looking to understand and access the regional consumer, it is where the conversation happens.
