gamescom latam

PGB Latam: What Motivates Latin American Gamers?

With Carlos Eduardo da Silva and Mauro Miguel Rodrigues Berimbau, from Go Gamers

PGB Latam is the research initiative that maps the Latin American gamer profile, covering everything from preferred platforms and gaming habits to purchase journeys and brand relationships. In this panel, presented on the gamescom latam journey stage, findings from a study with over 7,000 players across five countries in the region reveal who this audience is, how they consume, and what they think about topics like artificial intelligence in the gaming industry. An essential overview for anyone looking to understand, or reach, the Latin American gamer.

Watch the full panel and discover insights that can reshape your strategy in the region.

This panel was recorded in Portuguese. Enable YouTube’s auto-translate captions for subtitles in your preferred language.

Veja também…

gamescom latam: what the event offers professionals and brands in the gaming industry

gamescom latam: what the event offers professionals and brands in the gaming industry

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Latin America has 372.3 million players and 170.9 million payers, generating US$ 8.3 billion in revenue with a projection of US$ 9.7 billion by 2028. Mobile leads with US$ 4.4 billion, but console and PC are advancing strongly. In Brazil, 75.3% of the population plays digital games, Generation Z is the majority, and women represent 52.8% of the audience. Understanding this profile is the first step to operating in the region, and gamescom latam is where this data and these connections come together.

The games market in Latin America: who the players are and how to connect brands to this audience

The games market in Latin America: who the players are and how to connect brands to this audience

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Latin America has 372.3 million players and 170.9 million payers, generating US$ 8.3 billion in revenue with a projection of US$ 9.7 billion by 2028. Mobile leads with US$ 4.4 billion, but console and PC are advancing strongly. In Brazil, 75.3% of the population plays digital games, Generation Z is the majority, and women represent 52.8% of the audience. Understanding this profile is the first step to operating in the region, and gamescom latam is where this data and these connections come together.

The games market in Latin America: why the region matters to the global industry

The games market in Latin America: why the region matters to the global industry

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Latin America generates US$ 8.3 billion in games revenue and is growing at 6.4% per year, outpacing both North America and Europe. Brazil leads the region with an estimated revenue of US$ 2.71 billion. gamescom latam, the only Latin American edition of the world’s largest games event, is the main gateway to data, connections, and business opportunities in this expanding market.

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29 Abril - 3 Maio 2026 | Distrito Anhembi, São Paulo
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