Quick summary:
Latin America generates US$ 8.3 billion in games revenue and is growing at 6.4% per year, outpacing both North America and Europe. Brazil leads the region with an estimated revenue of US$ 2.71 billion. gamescom latam, the only Latin American edition of the world’s largest games event, is the main gateway to data, connections, and business opportunities in this expanding market.
What the data shows
While traditional markets grow at a moderate pace, Latin America has been consolidating its position as one of the most dynamic regions in the global games industry. Rising revenue, a continuously expanding player base, and a maturing ecosystem make the region increasingly strategic for publishers, developers, investors, and technology companies.
According to the Newzoo Global Games Market Report 2025, the global games market generates approximately US$ 188.8 billion, with annual growth of 3.4%. Latin America accounts for roughly 4.4% of that revenue, at US$ 8.3 billion and growing at 6.4% per year, a pace above that of North America (+4.2%) and Europe (+3.6%).
The region has more than 370 million players, growing at 4.5% per year, which positions it as the 4th largest global market in both audience and revenue. More than just a large base, this is an actively expanding audience, representing concrete opportunities for publishers, developers, and technology companies.
The figures below show how Latin America’s performance outpaces the growth rate seen in traditionally established markets.
| Region | Estimated revenue (2025) | Annual growth |
|---|---|---|
| Latin America | US$ 8.3 billion | +6.4% |
| North America | US$ 52.7 billion | +4.2% |
| Europe | US$ 33.1 billion | +3.6% |
| Asia-Pacific | US$ 87.6 billion | +2.3% |
| Middle East and Africa | US$ 7.1 billion | +7.5% |
Source: Newzoo Global Games Market Report 2025
Brazil, the region’s leading market
Beyond being the region’s largest consumer market, Brazil concentrates investments, publishers, independent studios, international events, and initiatives aimed at developing the industry.
In addition to economic indicators, understanding player behavior is essential for business decisions. This is where the Pesquisa Game Brasil (PGB) has become one of the industry’s key references. The 2026 edition surveyed 7,115 participants across all Brazilian states, while PGB Latam gathered 7,202 respondents from Argentina, Chile, Colombia, Mexico, and Peru.
How gamescom latam connects the global games industry
gamescom is the world’s largest games event, with editions in Cologne (Germany), Bangkok (Thailand), and São Paulo (Brazil). This presence across three continents connects the industry’s main growth hubs: Europe, Southeast Asia, and Latin America.
gamescom latam is the only edition dedicated to Latin America. In 2026, the event took place from 29 April to 3 May at Distrito Anhembi in São Paulo, bringing together professionals, publishers, developers, and the gaming community. The 2027 edition is already confirmed for 22 to 25 April, at the same venue.
The event’s continued presence in the global industry calendar reflects the region’s own maturation: the player base is proven, growth is consistent, and the infrastructure for business in the sector is increasingly well established.
Opportunities for companies in Latin America
The combination of above-average growth, a massive audience, and a consolidating ecosystem positions Latin America among the most strategic regions in the games industry. For companies looking to expand their operations, understanding this market has gone from being a competitive advantage to a necessity.
In this context, gamescom latam connects data, business, and relationships. By bringing together original research, professionals, publishers, developers, and companies from across the sector, the event bridges the international market with one of the fastest-growing regions in the global games industry.
Frequently asked questions
Why is Latin America considered a strategic market for games?
Because the region is growing at 6.4% per year in revenue, outpacing both North America and Europe. With more than 370 million players and an actively expanding base, LATAM offers concrete opportunities for publishers, developers, and technology companies seeking new markets.
Why is Brazil the main gateway to the Latin American games market?
Brazil is the largest games market in Latin America, with estimated revenue of US$ 2.71 billion and a projection to reach US$ 3.2 billion by 2028. Beyond its market size, the country has detailed studies such as PGB 2026, which maps the behavior of over 7,000 players across all states.
Why is gamescom latam relevant for games industry professionals?
gamescom latam is the only edition of the world’s largest games event dedicated to Latin America. It brings together professionals, publishers, and developers, and serves as the venue where studies such as PGB and PGB Latam are presented first, making it the main point of access to data and business connections in the region.
Why is gamescom latam part of the global industry calendar?
Because the event is part of the gamescom ecosystem, which connects three continents through editions in Cologne, Bangkok, and São Paulo. Its continued presence on the calendar reflects Latin America’s maturation as a market, with a proven player base and an increasingly structured business infrastructure.
Why is tracking Newzoo and PGB data important for business decisions in games?
The Newzoo Global Games Market Report 2025 provides the global picture of revenue and audience by region, while PGB 2026 and PGB Latam 2026 detail player behavior in Brazil and five Latin American countries. Together, these studies provide the data foundation needed for strategic decisions on market entry, expansion, or positioning in the region.
