Quick summary:
Latin America’s gaming revenue is growing at 6.4% per year, above North America and Europe. But the region’s edge goes beyond pace: a predominantly young audience with strong female participation and a growing presence across platforms, a balance between mobile, console, and PC, an expanding local development ecosystem, and a consumer with distinct behavior make LATAM a market with dynamics that differ from mature markets.
Growth above the global average
According to the Newzoo Global Games Market Report 2025, gaming revenue in Latin America is growing at 6.4% per year, outpacing North America (+4.2%) and Europe (+3.6%), and above the global average of 3.4%. The projection for 2028 points to US$ 9.7 billion in regional revenue, with a CAGR (compound annual growth rate) of 5.5%.
These numbers indicate that LATAM is not just an expanding market: it is advancing faster than the most established markets. For companies tracking growth trends to decide where to invest, the region stands out as one of the most dynamic on the global stage.
Balance across platforms
Unlike other regions where a single platform concentrates most of the revenue, Latin America presents a more balanced distribution across mobile, console, and PC. Mobile leads in player volume and revenue (US$ 4.4 billion, +7.8% per year), but console and PC are advancing strongly, each generating around US$ 2.0 billion.
This balance broadens the possibilities for entry and positioning in the region. Publishers and developers operating across multiple platforms find in LATAM a market where all of them hold commercial relevance, each with its own audience and monetization dynamics.
The table below compares Latin America’s growth with other regions and the distribution across platforms.
| Indicator | Latin America | North America | Europe |
|---|---|---|---|
| Annual revenue growth | +6.4% | +4.2% | +3.6% |
| Mobile revenue (2025) | US$ 4.4 bn | US$ 24.5 bn | US$ 11.3 bn |
| Console revenue (2025) | US$ 2.0 bn | US$ 18.4 bn | US$ 14.2 bn |
| PC revenue (2025) | US$ 2.0 bn | US$ 9.8 bn | US$ 7.6 bn |
| Players in the region | 372.3 million | 223.6 million | 447.2 million |
Source: Newzoo Global Games Market Report 2025
Young and female audience as a differentiator
One of the most distinctive traits of the Latin American market is the demographic profile of its players. According to PGB Latam 2026, Gen Z accounts for 47.5% of players in the region, the largest share among all generations. In Brazil, the Pesquisa Game Brasil 2026 (PGB) shows that Gen Z is already the majority (36.5%), surpassing Millennials (33.7%) for the first time.
Another relevant data point is female participation. In Brazil, women represent 52.8% of the total player base, but this majority is driven mainly by mobile, where they account for 66.3% of the audience. On console and PC, the picture reverses: men remain the majority, with 59.1% on console and 64.6% on PC. Still, the female presence on these platforms is significant and growing (40.9% on console and 35.4% on PC). This composition of a young audience, with strong female participation on mobile and expanding presence on other platforms, creates a consumer profile distinct from what is observed in European and North American markets, and requires specific approaches to product, communication, and monetization.
Broad and diversifying mobile base
Android is the dominant platform in Latin America, with 238.2 million players, while iOS has 59.6 million. Competition among manufacturers broadens mobile access across lower income brackets, expanding the player base in the region.
On console, PlayStation reaches 53 million players in LATAM. On PC, the Epic Games Store recorded the highest CAGR in the region between 2022 and 2025 (13.7%), followed by Steam (10.6%). These figures show that the distribution ecosystem is diversifying rapidly, creating new touchpoints with the consumer.
Local development on the rise
Latin America is not just a consumer market. The game development ecosystem in the region, especially in Brazil, has grown significantly. According to the 2nd National Games Industry Survey, conducted by Abragames in partnership with ApexBrasil, Brazil went from 133 development studios in 2014 to 1,042 in 2023, an increase of nearly eightfold in less than a decade.
This growth reflects the professionalization of the sector and the expansion of local production capacity. For international companies, this represents both a consumer market and a hub of talent and potential development partners.
Generative AI on the consumer’s radar
The Pesquisa Game Brasil 2026 included for the first time a dedicated section on players’ perceptions of generative artificial intelligence in games. The results show an audience that does not reject the technology, but demands clear conditions to accept it.
Among players, 45.7% point to the precariousness of creative work as the main concern regarding AI use, followed by copyright issues (39.6%) and loss of game quality (38.4%). At the same time, 39.3% say they would buy a game produced with AI, and another 40.9% say they might, as long as there is transparency about how the technology is used.
For technology brands and publishers considering integrating AI into their processes, these data points indicate that the Latin American consumer is open to innovation, but expects responsibility and clarity about how it is applied.
A market with its own identity
Latin America is not a smaller version of mature markets. It is a region with specific characteristics: above-average growth, a young and diverse audience, balance across platforms, an expanding production sector, and a consumer with distinct expectations. Treating the region as an extension of global campaigns means missing what makes it most strategic.
gamescom latam is the space where these particularities gain visibility. With access to regional data, professionals across the entire value chain, and a dedicated B2B business platform, the event connects global companies to a market that demands understanding before delivering returns.
Frequently asked questions
Why is Latin America growing faster than other gaming markets?
Because the region combines an actively expanding player base (372.3 million, +4.5% per year) with room for growth in monetization. The average spend per payer (US$ 48.5/year) is still below that of mature markets, indicating revenue growth potential as purchasing power and platform diversification advance.
Why is the LATAM consumer profile different from the European or North American one?
Because the region has a predominantly young audience (Gen Z accounts for 47.5% in LATAM) and female audience (52.8% in Brazil), with a strong mobile presence and more strategic purchasing behavior. This combination creates consumption and engagement dynamics that cannot be automatically replicated from other markets.
Why is the platform balance in LATAM relevant for companies?
Because, unlike regions where a single platform dominates, LATAM distributes revenue more proportionally across mobile, console, and PC. This broadens entry possibilities and requires more diversified platform strategies.
Why does the growth of the Brazilian development sector matter for the global market?
Because Brazil went from 133 to over 1,000 studios in less than a decade, indicating an increasingly productive and professionalized ecosystem. For international companies, this represents not only a consumer market, but also a hub of talent and potential co-production partners.
Why is player perception of generative AI a relevant data point for the industry?
Because it shows that the Latin American consumer does not reject the technology, but demands transparency and respect for creative work. With 39.3% willing to buy games made with AI and another 40.9% open to it under certain conditions, there is room for innovation, as long as it is accompanied by responsibility.
