São Paulo, May 1, 2025 – Casual games earned a prominent spot in the programming of gamescom latam 2025 through the panel “Games for Everyone, Everywhere: The Rise of Casuals,” presented by Everton Baumgarten Vieira from Izyplay Game Studio. The session explored the growing impact of casual games on the industry and how accessibility and seamless cross-platform experiences are expanding the reach and revenue potential of this segment.
According to Vieira, the appeal of casual games lies mainly in their ease of access, low learning curve, and fast-paced gameplay — characteristics that make mobile devices the primary gateway for this audience. “Casual players look for games that fit into their daily routine, games they can enjoy for a few minutes or for years, without pressure or frustration. They don’t want to die in the game — they just want to progress,” he said.
The speaker also emphasized the need for the industry to adapt to evolving gameplay habits. Platforms like the Nintendo Switch and increasing synchronization between mobile, PC, and consoles show that players are less concerned with where a game comes from and more focused on how they experience it. “Players want to play wherever they can — on mobile, consoles, or in a browser — and the industry must be ready for this new level of portability,” Vieira noted.
He also advocated for viewing the casual gaming audience as a behavioral community rather than a narrowly defined demographic. “Casual isn’t a lesser category — it’s a gateway to inclusion. It reflects a cross-generational behavior that connects different age groups and makes gaming even more democratic.”
