São Paulo, April 30, 2025 – Seara made its debut in the gaming world as an official sponsor of gamescom latam 2025! To mark its entry into this universe, the brand unveiled a unique activation at the event: the Airfryer Doom, an interactive experience that combines the flavor of Seara products with the nostalgia of the classic Doom game — all in a fun and innovative format.
On the first day of gamescom latam, attendees had the chance to taste the first product line in the market developed specifically for air fryer preparation. In addition, visitors could play the classic DOOM game on a custom-designed air fryer. Other activities included a pizza-and-burger-themed air hockey table, a giant air fryer game where players could earn points to exchange for branded goodies — such as keychains, stickers, socks, and phone lanyards — and the opportunity to purchase the exclusive product line on-site.
This special activation features the world’s first air fryer that runs Doom, celebrating the global trend among fans of the franchise who love to test its gameplay on the most unexpected devices. At the Seara booth, four air fryers are available to play — simply open the basket to find the controls and start the game.
